At Remi360, we love connecting our clients with their communities, and Gravity Group’s partnership with the Peterborough Petes is a perfect example of local marketing at its best. As official partners, Gravity Group is proud to support the Pete’s, reinforcing their dedication to the local community both on and off the ice.
A Commitment to the Local Community
Gravity Group, a leader in the plumbing and HVAC sector, has always been deeply committed to the Peterborough community. Partnering with the Peterborough Petes, one of the most beloved local sports teams, allows Gravity Group to boost their brand visibility while also showing their dedication to the local economy. Supporting the community is more than a business strategy for Gravity—it’s about creating a positive ripple effect that fosters youth programs, strengthens local pride, and contributes to regional growth.
At Remi360, we know partnerships like these go beyond typical sponsorships. They’re about connection, loyalty, and making a meaningful impact. That’s why we were excited to help Gravity Group elevate their marketing efforts, ensuring their presence resonates with fans and community members alike.
The Gravity Section: Merging Marketing with Community Engagement
As Gravity’s official marketing company, we worked closely with both Gravity and the Petes to create an engaging, branded section within the Peterborough Memorial Centre—the Gravity Section. Rather than simply placing a logo on the boards, Adam McCabe, the owner of Gravity Group, envisioned a presence that would be unforgettable.
Our team at remi360 designed a dedicated section that captures the essence of the Petes while showcasing Gravity’s brand with prime visibility at every game and event. Now, fans can proudly say they’re “sitting in the Gravity Section,” which has quickly become a point of pride for both the company and the community. This unique presence reflects Gravity’s deep connection to the team and serves as a symbol of their investment in the local area.
Enhancing the Fan Experience: The Hottest Seats in the House
We didn’t stop there. To further elevate the fan experience, we helped introduce the Hottest Seats in the House. At each game, two lucky fans are randomly selected to upgrade their seats for an even better viewing experience. It’s Gravity’s way of enhancing game day excitement and thanking the fans who make the community so vibrant.
Coming This Spring: Gravity Night at the Petes Game
Looking ahead, we’re excited to announce a special Gravity Night at a Petes game this spring. The entire Gravity family will be in attendance, and we’ll be assisting in gifting numerous tickets throughout the Peterborough community. This initiative allows many to attend the game for free, celebrating and giving back to the community that supports both Gravity and the Petes.
The Power of Local Marketing
Supporting the local community through partnerships like this one brings immense benefits. For Gravity Group, aligning with the Peterborough Petes boosts their profile, fosters loyalty, and helps fans see them as an active, caring participant in the community. From Remi360’s perspective, this blend of community engagement and targeted marketing is what drives true success.
Gravity Group’s partnership with the Petes is more than just brand exposure—it’s about fostering meaningful relationships that benefit everyone involved. At Remi360, we’re proud to bring this partnership to life through innovative marketing strategies, from branding materials to engaging experiences that strengthen Gravity Group’s connection with the local fanbase.
Supporting local is at the core of what we do, and we’re thrilled to help clients like Gravity Group make an impact where it matters most.
If you’re interested in how Remi360 can elevate your community engagement through targeted marketing, reach out to us today!